Your Facebook page isn't your website

A lot of small businesses in Lorain County run entirely on a Facebook page. That makes sense: it's free, your customers are already there, and posting takes a minute. We post there too.

But a Facebook page is a great place to be seen and a poor place to be found. Those are two different jobs.

Where Facebook falls short

• You don't control who sees your posts. The feed decides. A post about new hours might reach a small slice of your followers.
• Not everyone is on Facebook. People without an account, or who aren't signed in, often get pushed to log in before they can scroll your page.
• Search is hit or miss. When someone searches for what you do plus "Lorain," a clear website with your services, location and hours gives search engines something solid to show.
• Important details get buried. Your prices, menu or service list end up scattered across months of posts.
• You're renting, not owning. Rules, layouts and reach change without asking you. A hacked or locked account can take your whole presence with it.

What a website does instead

A website is the one place your details are always right and always yours. It answers the questions people actually have before they call or walk in:

1. What do you do?
2. Where are you, and when are you open?
3. What does it cost, or how do I get a quote?
4. How do I reach you or book?
5. Why should I trust you? Photos, reviews and real work help.

If your homepage answers those five in about ten seconds, it's doing its job. It doesn't need to be big. Our simple websites start at $100 and can be live in as little as three days.

Use both, on purpose

The best setup uses each for what it's good at. Post on Facebook to stay in front of people, and link those posts back to your site for the details. Put your Facebook link on your site so visitors can follow along. Your page brings people in, and your site turns them into customers.